The Brainpan AIVI™ Insurance Benchmark
The Brainpan AIVI™ (AI Visibility Index) measures how often and how favorably insurance brands are retrieved, cited, and recommended by AI answer engines. Each quarterly edition scores named insurers on citation share, recommendation rank, and model-by-model coverage across ChatGPT, Gemini, Perplexity, Copilot, and Claude.
One score for how AI answer engines treat a brand.
The Brainpan AIVI™ (AI Visibility Index) is a weighted composite — share of model, recommendation strength, position, citation influence, and top-three rate — normalized so the category leader in each edition scores 100. Every component is measured from organic model output: the brand mentions and citations an engine produces unprompted, with no paid placement and no brand-name query seeding. Read the full methodology and correction policy →
Q2 2026 — 134 insurance brands, five AI engines.
The Q2 2026 edition scored 134 named insurance brands against 300 stratified prompts across ChatGPT, Gemini, Perplexity, Copilot, and Claude — 1,500 model responses in total. The top-ten leaderboard, per-engine breakdown, and machine-readable endpoints are free to read under CC BY 4.0; the full 134-brand index is a one-time purchase.
Every quarter, re-scored — now across two industries.
This page always links to the most recent Insurance edition, so citations and links accumulate to a single, stable URL. The next Insurance edition is in preparation. The AIVI™ series has also expanded to a second industry: the Q3 2026 Medicare AI Visibility Benchmark is live now. See every industry the series covers on the Multi-Engine AIVI™ Benchmarks hub.
How it's scored, and how to use the data.
The complete controlling document — prompt-set construction, attribution rules, stated limitations, and the process any named brand can use to challenge a published figure — is the versioned AIVI™ Methodology and Correction Policy. Each edition's top-ten leaderboard and machine-readable endpoints are published under CC BY 4.0 on its own edition page, alongside that edition's dataset license and last-updated date.
Buy the complete benchmark.
The full index for an edition — every evaluated brand, scored on every component, with the per-engine detail behind each score — is a one-time $3,500 purchase, single-organization commercial license, delivered within one business day. Want Brainpan to run this measurement against your own brand instead?
Single-organization commercial license / One-time payment — delivered within one business day.Common questions about the series.
What is the AIVI™?
The Brainpan AI Visibility Index — a weighted score measuring how often and how favorably a brand is retrieved, cited, and recommended by AI answer engines, normalized so the category leader scores 100. Full methodology →
How often is it published?
Per industry, with the next edition announced when it is ready. Editions use the same prompt set and methodology version where possible; any change is disclosed, and edition-to-edition comparisons are directional until repeated runs establish a noise band. Editions within an industry are comparable only when they share a methodology major version.
How do I cite it?
Link to the specific edition page — for example, the Q2 2026 Insurance edition — rather than this hub, and attribute "Brainpan AIVI™." The top-ten leaderboard and endpoints are published under CC BY 4.0.
Visibility across the engines people actually ask.
- Citation share — how often a brand is cited in AI answers.
- Recommendation rank — where a brand lands when engines recommend.
- Model coverage — presence across ChatGPT, Gemini, Perplexity, Copilot, and Claude.
- Repeatable methodology for quarter-over-quarter comparison.
See your own citation footprint now.
Brands can request an AI Visibility Audit to understand their position against the published leaderboard.