Engagement Options: Scope, Pricing and Responsibilities
Brainpan.AI measures, diagnoses, recommends and re-measures AI visibility. Your team or agency implements content and website changes. The separately scoped GA4 or Adobe Analytics attribution module is the one exception: it includes analytics implementation.
Three pilot tiers, one starting point
Every tier opens with the Multi-Engine Diagnostic, which sets your baseline. The tiers differ in what happens after it: how widely we measure, how often, and how many findings we work through with your team each cycle.
| Pilot: Starter | Pilot: Growth | Pilot: Enterprise | |
|---|---|---|---|
| Monthly price | $3,500 | $7,500 | From $15,000, priced on scope |
| Three-month pilot total | $10,500 | $22,500 | From $45,000 |
| After month three | Pilot ends; option to renew | Pilot ends; option to renew | Pilot ends; option to renew |
| Multi-Engine Diagnostic (baseline) | 50 prompts, 3 engines | 100 prompts, 3 engines | 200 prompts, 3 engines |
| Re-measurement | Citation sampling across up to eight platforms each cycle | Same as Starter | Expanded platform sampling. Weekly cycles arrive with Gen 3. |
| Each cycle you receive | Share-of-model scorecard | Everything in Starter, plus prioritized findings and recommended actions | Everything in Growth, plus an AI traffic attribution review and an executive readout |
| New recommendations after the diagnostic | No. Starter re-measures against the diagnostic’s recommendations. | Yes, every cycle | Yes, every cycle |
| What sets the fee | Number of prompts, AI platforms sampled and markets tracked | Number of prompts, AI platforms sampled and markets tracked | Number of prompts, AI platforms sampled and markets tracked |
| Built for | A measured baseline before committing to optimization work | Brands actively building citation share in competitive categories | Brands managing AI visibility across multiple product lines |
All tiers include early dashboard access when Gen 3 launches. Gen 3 is in development.
What the diagnostic covers, in every tier
- Three AI engines chosen for your category (for example ChatGPT, Gemini, Perplexity, Copilot, Claude or Google AI Overviews), on 50, 100 or 200 prompts depending on the tier.
- Up to five named competitors and up to ten query categories that you define.
- Share of model and citation benchmarks, a sentiment and factual-accuracy review, and a citation gap analysis.
- Likely contributors to the gaps it finds, with prioritized, testable recommendations and a 30/60/90-day roadmap. JSON-LD templates are included for your developer.
- A written report delivered 5 to 10 business days after kickoff, with an optional 45-minute readout.
How re-measurement is read
Results are tracked longitudinally, cycle by cycle, on the same protocol as the baseline. We record the launch date of each change your team makes and assess whether the changes we observe are consistent with the intended effect. Repeated measurement shows change; on its own, it doesn't establish what caused it, because AI engines also update between cycles.
Add-on inside any pilot: paid AI measurement
If you are testing paid placements in AI answers, we can design a feasible test and assess incremental outcomes where platform controls, conversion volume and data access support a credible estimate. Scoped and quoted inside the pilot. Brainpan.AI does not buy or manage paid campaigns.
Good fit: a brand with an internal owner or agency who can act on findings. Poor fit: teams that want measurement with nobody assigned to act on what it shows.
GA4 or Adobe Analytics AI traffic attribution
Measures AI referrals in your own analytics, next to the citation share a pilot measures. Available on its own or alongside a pilot. Unlike the pilots, this module includes implementation work in your analytics stack.
| Option | Price | Timeline | What it covers |
|---|---|---|---|
| AI Referral Audit (GA4 or Adobe Analytics) | From $3,000, credited in full against an attribution build booked within 60 days | 5–10 business days | One GA4 property or Adobe Analytics report suite and its tag manager container: tagging, AI channel coverage, referral tests, lead tracking, consent review and a prioritized attribution plan |
| Attribution build: Standard | From $6,500 | 2–4 weeks | Measurement plan, event specification (up to 15 events), AI channel rules, dashboard (observed / modeled / unknown) in Looker Studio or Analysis Workspace, validation and handover |
| Attribution build: Advanced | From $14,500 | 6–12 weeks | Everything in Standard, plus server-side tagging, a data export (BigQuery for GA4, data feeds for Adobe) with modeled-estimate tables, one CRM integration and reconciliation against CRM |
| Ongoing Attribution Monitoring | From $1,950/month | Monthly, 3-month minimum | Referral-rule and channel updates, tracking checks, anomaly review, a monthly interpretation note and up to 4 hours of fixes |
Third-party costs (server-side tagging hosting, BigQuery or Adobe licenses, CRM licenses) are billed by their provider, not Brainpan.AI. Module detail: GA4 → · Adobe Analytics →
Category data from the AIVI™ benchmarks
The full index covers a whole category. The quarterly program adds a playbook written for your brand, every quarter.
| Option | Price | What you get |
|---|---|---|
| Full index, one edition | $3,500 one-time |
One published edition, single-organization commercial license. Each purchase covers the edition named:
|
| Quarterly Benchmark + Strategic Playbook | $12,500/quarter | The full index each quarter, plus a written playbook for your brand on what to change in your own content and schema. |
Program or pilot? The quarterly program follows your brand through each published benchmark edition, quarter after quarter, with a playbook written for your brand. A pilot is a custom three-month measurement: your query categories, competitors you name, a full diagnostic and re-measurement each cycle.
Public benchmark pages, top-line figures and executive summaries stay free.
Who does what
| Task | Brainpan.AI | Your team or agency |
|---|---|---|
| Measure how AI engines name, recommend and cite you | ✔ | |
| Identify likely contributors to visibility gaps | ✔ | |
| Prioritize testable recommendations, with JSON-LD templates | ✔ | |
| Edit site content, schema and pages | ✔ | |
| Run PR, partnerships and paid media | ✔ | |
| Record launch dates for each change | Tracks them longitudinally | ✔ |
| Re-measure against the baseline and report what changed | ✔ | |
| Implement GA4 or Adobe attribution (module only) | ✔ | Grant access, approve changes |
Brainpan.AI does not guarantee rankings, citations or revenue.
Common questions
- Can I buy the diagnostic on its own?
- No. The Multi-Engine Diagnostic is the first deliverable of every pilot. A single measurement shows where you stand; the re-measurement that follows shows whether anything changed after your team acted.
- How long is a pilot?
- Three months, with a fixed end date: $10,500 for Starter, $22,500 for Growth, from $45,000 for Enterprise. The pilot ends on that date unless you choose to renew.
- Do I need a call before starting?
- No call is required to submit a request. A short scoping conversation confirms the tier, responsibilities and measurement plan before a pilot begins.
- Is weekly measurement available?
- Weekly measurement arrives with the Gen 3 dashboard, which is in development. Until then, every tier, including Enterprise, runs on the founder-led measurement cycle.
- Do you work with our agency?
- Yes. Brainpan.AI supplies the measurement and recommendations; your agency or web team makes the changes.
Not sure which tier fits?
Category breadth, prompt volume and the number of properties in play decide it. Submit a request; a short scoping conversation settles the tier before anything starts.
Kevin Walsh
Kevin Walsh is the founder and lead engineer of Brainpan.AI, which builds the Visibility Engine, the measurement platform behind the AIVI™ benchmarks. Brainpan.AI independently measures how brands are mentioned, recommended, cited and described across AI answer engines.