Executive scan: Most CMOs considering an AI visibility engagement have the same question before committing: what will I actually receive? This page answers that question completely — every section, what it contains, and what decision it enables.
The Written Audit Report
The primary deliverable is a written PDF report, typically 25–40 pages depending on the number of competitors analyzed and the complexity of your existing schema layer. It contains five substantive sections and an executive summary designed to be shareable with your leadership team without the full report.
- Current AI visibility status — single-page summary
- Top 3 citation gaps costing the most pipeline opportunity
- Top 3 immediate actions with estimated impact
- Investment summary and program options
- AI response sampling results across all 5 platforms
- Share-of-model score by query category
- Citation accuracy assessment — is your brand described correctly?
- Platform-by-platform citation breakdown
- Competitor citation rates for your target queries
- Gap classification: content, schema, or entity authority
- Fastest-win opportunities — gaps closable in 30 days
- Page-by-page schema audit with validation errors flagged
- Corrected JSON-LD code templates — ready for developer implementation
- Missing schema types identified against competitor usage
- LLM extraction readiness assessment per page
- Specific rewrite guidance for answer-first formatting
- Topic cluster gap analysis and llms.txt review
- What AI systems currently believe about your brand
- Inaccurate or outdated descriptions identified
- Third-party corroboration signal gaps
- Action table ranked by expected citation impact
- Owner assigned per action: internal, developer, or specialist
- Effort estimates in hours, not vague project estimates
- Measurement plan: how to track citation share improvement over 90 days
- Month 1 / Month 2 / Month 3 sequenced action plan
What Each Section Answers
Citation Footprint Baseline
This is the core measurement that doesn't exist anywhere in your current reporting stack. Using a systematic AI response sampling methodology, Brainpan.AI queries ChatGPT, Gemini, Perplexity, Claude, and Copilot across your defined query categories — category queries, comparison queries, problem-statement queries, and branded queries — and records citation outcomes for your brand and your three to five primary competitors.
The output is a share-of-model score: for each query category, what percentage of AI-generated responses cite your brand. This is your AI visibility baseline — the number against which all future program progress is measured.
Competitive Gap Analysis
For every query where a competitor is being cited and your brand is not, this section identifies what that competitor is doing differently — and whether that gap is closable, and how fast. Some gaps are content architecture gaps (a competitor has a well-structured comparison page you don't). Some are schema gaps. Some are entity authority gaps that require longer-term programs. The roadmap prioritizes based on this classification.
Schema & Structured Data Assessment
Every page of your site that matters to AI citation is assessed for schema completeness, validation errors, and missing opportunities. The section includes corrected JSON-LD code templates — not recommendations to add schema, but actual ready-to-implement code blocks for each page type. Your developer can implement these directly.
Content Architecture Review
AI systems retrieve content differently from search engines. A page that ranks well in Google may be completely ignored by an LLM if the content is not structured in declarative, extractable chunks. This section assesses your highest-priority pages for LLM extraction readiness — sentence structure, answer-first formatting, Q&A architecture, topic cluster completeness — and provides specific rewrite guidance.
Entity Clarity Review
AI systems build a model of your brand entity from all available signals — your own structured data, third-party mentions, press coverage, analyst references, social profiles. This section maps what AI systems currently believe about your brand, where those beliefs come from, and what signals need to change to correct or strengthen the description.
90-Day Prioritized Roadmap
The roadmap is an action table, not a strategy document. Every recommendation from sections 1–5 is compiled, ranked by expected citation impact, assigned an implementation owner (internal team, developer, or specialist), and given a realistic effort estimate in hours. It is organized into a Month 1 / Month 2 / Month 3 sequence so your team can begin executing the day the audit is delivered — no additional planning required.
How the Audit Works: The Process
You submit a request
Via the contact form. No discovery call required. You provide your domain, your top three to five competitors by domain, and a brief description of the query categories most important to your business. That's all we need to begin.
AI response sampling (Days 1–4)
Brainpan.AI runs systematic sampling across ChatGPT, Gemini, Perplexity, Claude, and Copilot using your defined query categories. The sampling methodology is consistent and reproducible — the same protocol used to establish the baseline is used for all future measurement, so progress is directly comparable.
Technical and content analysis (Days 3–7)
Parallel to the AI sampling: full schema audit of your key pages, content architecture assessment, entity clarity analysis, llms.txt review. Corrected JSON-LD code templates are written during this phase.
Report writing and roadmap construction (Days 6–10)
All findings synthesized into the written report. The roadmap is constructed by cross-referencing the citation gap analysis with the technical and content findings — every roadmap action is traceable to a specific citation gap it's designed to close.
Delivery
The written PDF report, the schema implementation spreadsheet, and the 90-day action table are delivered to your inbox. A 45-minute walkthrough call is included if you want to review findings with your team — but the report is designed to stand alone without one.
Everything Included at a Glance
| Platforms audited | ChatGPT, Gemini, Perplexity, Claude, Copilot |
| Competitors analyzed | Up to 5 direct competitors |
| Query categories sampled | Up to 10 defined by you |
| Deliverable format | Written PDF report (25–40 pages) + schema spreadsheet + roadmap action table |
| JSON-LD code templates | Included — ready for developer implementation |
| 90-day roadmap | Included — sequenced by impact, with effort estimates |
| Walkthrough call | Optional 45-minute review call included |
| Turnaround | 5–10 business days from request |
| Sales call required | No |
Frequently Asked Questions
How long does the AI Visibility Audit take?
The written audit report is delivered within 5 to 10 business days of engagement. No discovery call is required before the audit begins — you request the audit, provide your domain and primary competitors, and the report is delivered to your inbox.
What do I need to provide to get started?
Your domain URL, your 3 to 5 primary competitors by domain, and the 5 to 10 query categories most important to your business. Everything else — the AI response sampling, schema analysis, content assessment, and roadmap — is handled by Brainpan.AI.
What format is the audit delivered in?
The audit is delivered as a written PDF report with an accompanying spreadsheet for the schema and content recommendations. The 90-day roadmap is delivered as a prioritized action table that can be imported directly into your project management tool.
Is there a sales call required before the audit?
No. You request the audit directly through the contact form. There is no required discovery call or proposal process before the audit begins. The audit itself is the first engagement — it tells both you and Brainpan.AI exactly what the opportunity looks like before any larger program commitment is made.
What happens after the audit?
You receive a complete written report and can execute the 90-day roadmap with your internal team. If you want Brainpan.AI to implement the recommendations, ongoing program options are discussed after the audit delivery — not before. There is no obligation to continue beyond the audit.
Request the audit
Written report. 5–10 business days. Everything above delivered to your inbox — no sales call required before we start.
Request AI Visibility Audit